Beetroot powder is strong in both flavour and colour making it ideal for cooking or baking. It is naturally rich in fibre and great for adding to smoothies. It is made from the whole root of the vegetable therefore has the same earthy taste of beetroot and retains all of the fibre, vitamins and minerals. Beetroot powder provides a pink colour to food, making it a brilliant alternative to food colouring in dishes such as Tandoori or Red Velvet chocolate cake.